Case Study
Providing Fuel
for Enterprise Decision-Making Engines
Eloqua analytics, intelligent data processing, and results' strategic assessment represent primary fields of modern digital marketing. Fueling our clients with rich data, tailored to specific needs, enables value-added decision-making capabilities that go beyond out-of-the-box solutions provided in Eloqua Insight or its dashboards.
Our partner in MarTech expertise, a global edge-to-cloud enterprise, ongoingly benefits from our analytical proficiency to build custom, non-standard Eloqua reports on essential campaign metrics. Now, we offer you a chance to get a good sense of these reports' utility.
Download the Customer Success Story to better understand how an effective reporting system allows our client to increase marketing automation transparency, productivity, accuracy, and timeliness.
Case study summary
Engagement at a glance
Oracle Eloqua · Global edge-to-cloud technology enterprise with more than 10,000 employees
For a global edge-to-cloud technology enterprise with more than 10,000 employees, Logarithmic built a custom Oracle Eloqua reporting system outside Eloqua Insight, delivering structured dashboards fed by a holistic, dynamically updated, multi-source database. The tailored reports — from Quarterly Business Reviews to deliverability monitoring — increased marketing-automation transparency, accuracy, and timeliness for enterprise decision-making.
What we delivered
- Delivered fully customizable dashboards fed by a holistic, multi-source database that updates dynamically
- Built custom reports beyond Eloqua Insight — Quarterly Business Review, Audience Overlap, Subscribers by Source, and Deliverability dashboards
- Introduced clear data visualization governed by strict yet flexible data-processing rules
- Increased reporting transparency, accuracy, and timeliness for decision-making
How we approached it
- 01Assessed business reporting requirements and defined strict, flexible data-processing rules
- 02Built customizable dashboards outside Eloqua Insight, fed by a dynamically updated, multi-source database
- 03Delivered tailored reports and workarounds, including Audience Overlap, Deliverability, and Unsubscribe Reason reviews
