Logarithmic

MarTech Perspectives

Hallway leading to a bright office with artwork
Predictive AnalyticsMarketing AIData Management

Half of Enterprise Marketers Are Guessing. Predictive AI Won't Fix That Alone.

The Madison Logic/Harris Poll finding that 48% of marketers cannot identify what drives purchases reveals a data architecture problem that AI will amplify, not solve.

|13 min read
Read More

Our Sector

black and white metal frame
ABMDemand Generation

The Audyence-Demandbase Integration Signals a Structural Shift in B2B Lead Operations

The native integration between Audyence and Demandbase collapses the gap between intent signal and lead acquisition. For enterprise strategy and ops teams, the implications run far deeper than speed.

|13 min read
A machine is moving a conveyor belt in a factory
Campaign OperationsMarketing AI

The 88% Daily AI Usage Claim Masks a Campaign Operations Crisis

HubSpot reports 88% of marketers use AI daily. But enterprise campaign performance tells a different story. The gap between AI adoption and revenue outcomes points to a deep operational failure.

|12 min read
Modern building overlooking a city at dusk
CDPPrivacy

Identity Resolution Under Agentic AI: A Data Privacy Paradox

Agentic CDPs promise to unify customer identity at machine speed. But autonomous identity resolution creates privacy obligations that most enterprise teams have not yet mapped, let alone operationalized.

|13 min read
a computer generated image of a colorful object
MarTech StackMarketing AI

GPT-5.6 Terra and the Platform Integration Reckoning

OpenAI's GPT-5.6 Terra model targets high-volume business tasks. For enterprise marketing teams running multi-platform stacks, this is less about AI capability and more about integration architecture.

|13 min read
black and white metal frame
Marketing AIEmail Marketing

AI Inbox Curation Will Break B2B Email Before Marketers Notice

AI inbox summaries are changing how recipients interact with email. Most B2B marketers have no visibility into whether their messages are being read, summarized, or silently discarded by algorithms they cannot observe.

|13 min read
Architectural drafting table with blueprints and tools
MarTech StackMarketing Ops

The 78% Failure Rate Is a Strategy Problem, Not a Stack Problem

A new report finds 78% of martech stacks fail business goals. The cause is rarely the technology. It is almost always the operating model sitting underneath it.

|13 min read
yellow and white concrete building during night time
Marketing AICampaign Operations

Agentic Advertising Will Reshape Email Campaign Operations

Warner Bros Discovery's push into agentic AI for ad buying previews an operational model that will soon reshape how enterprise teams plan, execute, and measure email campaigns at scale.

|12 min read
Computer screen displaying lines of code
CDPPrivacy

The CDP Consolidation Wave Hides a Data Privacy Reckoning

As CDPs merge data unification with autonomous action, the privacy implications multiply. Enterprise teams must rethink consent architecture before agentic systems start making decisions on their behalf.

|15 min read

Copyright 2026 ©
Logarithmic - All rights reserved

Logarithmic X
Email