Logarithmic, Revenue Operations & Marketing Technology Consultancy

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Email MarketingCampaign OperationsMarketing AI

Autonomous Lifecycle Marketing Will Hollow Out Campaign Ops. Plan Accordingly.

OneSignal's vision of self-improving lifecycle campaigns signals a structural shift in how email and multi-touch programs get built, run, and measured.

July 15, 2026|13 min read

PrivacyMarketing AI

Intent Modeling Without Consent Architecture Is a Liability

AI intent modeling can predict what buyers will do next. But the data infrastructure feeding these models often lacks the consent architecture to make those predictions lawful. Enterprise teams face a structural reckoning.

Jul 13, 2026|12 min read

MarTech StackMarketing Ops

The Apex Matrix and the End of Stack-First Thinking

The CMO Council's Apex Matrix reframes martech evaluation around maturity and business fit. For enterprise teams, this exposes a deeper problem: platform integration debt that no benchmark can paper over.

Jul 10, 2026|13 min read

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Predictive AnalyticsMarketing AI

Half of Enterprise Marketers Are Guessing. Predictive AI Won't Fix That Alone.

Nearly half of marketers admit they are guessing what drives purchase decisions. Predictive AI promises to close that gap, but without clean data and attribution architecture, it will only accelerate confident wrongness.

Jul 8, 2026|13 min read

ABMDemand Generation

The Audyence-Demandbase Integration Signals a Structural Shift in B2B Lead Operations

The native integration between Audyence and Demandbase collapses the gap between intent signal and lead acquisition. For enterprise strategy and ops teams, the implications run far deeper than speed.

Jul 6, 2026|13 min read

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Campaign OperationsMarketing AI

The 88% Daily AI Usage Claim Masks a Campaign Operations Crisis

HubSpot reports 88% of marketers use AI daily. But enterprise campaign performance tells a different story. The gap between AI adoption and revenue outcomes points to a deep operational failure.

Jul 3, 2026|12 min read

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CDPPrivacy

Identity Resolution Under Agentic AI: A Data Privacy Paradox

Agentic CDPs promise to unify customer identity at machine speed. But autonomous identity resolution creates privacy obligations that most enterprise teams have not yet mapped, let alone operationalized.

Jul 1, 2026|13 min read

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MarTech StackMarketing AI

GPT-5.6 Terra and the Platform Integration Reckoning

OpenAI's GPT-5.6 Terra model targets high-volume business tasks. For enterprise marketing teams running multi-platform stacks, this is less about AI capability and more about integration architecture.

Jun 29, 2026|13 min read

Marketing AIEmail Marketing

AI Inbox Curation Will Break B2B Email Before Marketers Notice

AI inbox summaries are changing how recipients interact with email. Most B2B marketers have no visibility into whether their messages are being read, summarized, or silently discarded by algorithms they cannot observe.

Jun 26, 2026|13 min read

MarTech Perspectives