Case Study
Optimizing Marketing Efficiency Through
a Seamless MarTech Platform Migration
When one of the world’s leading technology enterprises faced growing limitations in their Eloqua setup-data inconsistencies, complex integrations, and fragmented workflows-they turned to Logarithmic for a full-scale platform migration to Marketo.
Through meticulous planning, structured data governance, and custom integrations, we ensured a smooth transition that delivered measurable improvements in efficiency, agility, and marketing performance.
Key Outcomes:
- Improved data accuracy and campaign targeting
- Streamlined workflows and reduced configuration time
- Enhanced collaboration and reporting clarity
- A scalable foundation aligned with enterprise growth
Discover how Logarithmic’s strategic approach turned a complex migration into a model of marketing efficiency and scalability.
Case study summary
Engagement at a glance
Adobe Marketo · HPE (Hewlett Packard Enterprise)
For HPE (Hewlett Packard Enterprise), Logarithmic led a full-scale marketing automation platform migration from Oracle Eloqua to Adobe Marketo, cleansing and standardizing data and replicating workflows and CRM integrations through a structured three-step process. The migration improved data quality and campaign targeting, streamlined workflows, and delivered a scalable foundation aligned with the company's 'One HPE' unification.
What we delivered
- Improved data quality and campaign targeting for higher engagement
- Streamlined workflows and reduced configuration time with standardized, pre-defined templates
- Enhanced collaboration and reporting clarity across the marketing team
- Built a scalable, futureproof foundation aligned with the 'One HPE' unification and enterprise growth
How we approached it
- 01Planning and preparation — needs assessment, mapping Eloqua functionality to Marketo equivalents, and a data inventory with a change-management strategy
- 02Data migration and system configuration — data cleansing and standardization, content and asset migration, workflow and CRM-integration replication, and IP warming
- 03User training and post-migration support — custom training programs and dedicated ongoing support
