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Important Email Marketing KPIs & How to Measure Them

INFOGRAPHIC: Important Email Marketing KPIs & How to Measure Them. Eleven email marketing key performance indicators: 1. Return on investment (ROI), total revenue divided by total spend. 2. Engagement over time, email performance across a set period. 3. Forwarding/share rate, percentage of recipients who shared or forwarded the email. 4. Revenue/sales rate, orders generated by an email campaign. 5. Spam reports, times emails were marked as spam. 6. Conversion rates, people who clicked a link and completed an action. 7. Email open rate, subscribers who opened the email. 8. Unsubscribers, people who unsubscribed from email communication. 9. Bounce rate, recipients who did not receive the email due to temporary or permanent delivery failures. 10. Click-through rate (CTR), people who clicked links in the email. 11. Click-to-open rate (CTOR), unique clicks compared with unique opens.

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