Marketo vs HubSpot vs Eloqua (2026)

Three marketing automation platforms, compared only on what Adobe, HubSpot and Oracle publish themselves, checked on 26 October 2026. For the two-way view, read Eloqua vs Marketo (2026).

Packaging and price

• Adobe sells Marketo Engage as Growth, Select, Prime and Ultimate, each with "Get pricing" rather than a public price (Adobe Marketo Engage pricing).
• HubSpot Marketing Hub Professional starts at $800/mo and Enterprise at $3,600/mo. Required one-time onboarding costs $3,000 for Professional and $7,000 for Enterprise (HubSpot Marketing Hub pricing).
• Oracle sells Eloqua as Basic, Standard and Enterprise cloud services (Oracle service descriptions), and its product page lists no public price.

Salesforce integration

• Marketo syncs with Salesforce continuously, two-way for leads, contacts and Salesforce campaigns, and one-way from Salesforce for everything else (Adobe: Understanding the Salesforce sync).
• HubSpot's Salesforce integration needs a Salesforce edition with API access or Salesforce Professional, excludes Group Edition, and connects one Salesforce instance per HubSpot account (HubSpot: Connect HubSpot and Salesforce).
• Oracle recommends the Salesforce Integration app for Eloqua; the native integration was deprecated on 1 February 2021 (Oracle: Integrating Eloqua with Salesforce).

Where Logarithmic fits

Logarithmic's implementation work spans Eloqua, Marketo, Salesforce Marketing Cloud and HubSpot, with CRM integration. See Marketing Automation Consulting & Implementation, Platform Migration and Oracle Eloqua alternatives.